New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
Cori Gauff, 14, signs multi-year sponsorship contract with New Balance | CNN
20 New Balance Sponsored Athletes Of All Time
The sponsorship landscape at the top of professional tennis
Seven in battle to win back tennis from Nine as Tennis Australia charts financial recovery from $100m loss | The Australian
New Balance Signs Tennis Star Genie Bouchard to Multi-Year Sponsorship Deal - Tennis Connected
Cori Gauff, 14, signs multi-year sponsorship contract with New Balance | CNN
New Balance and Coco Gauff Extend Sponsorship and Launch Coco CG1 All in the Family - Tennis Connected
Tennis Sponsorships Men (Singles) – Score and Change
Cori Gauff 2021 - Net Worth, Salary and Endorsements
Eugenie Bouchard Switches Nike Apparel with New Balance at Australian Open 2021 Qualifier - EssentiallySports
Opelka signs with FILA – but needs practice gear – Open Court
New Balance confirms partnership with Eugenie Bouchard - Women's Tennis Blog
Personal Sponsors of Milos Raonic
As Tennis Season Nears End, Rankings and Bonuses Hang in the Balance - The New York Times
Canadian tennis star Milos Raonic signs lifetime deal with clothing sponsor New Balance
Coco Gauff Signs Multiyear Extension with New Balance – Sportico.com
new balance sponsored tennis players, Off 79%, www.davideast.net
Genie Bouchard Discusses Social Media Scrutiny, Signing New Balance Deal
Tennis news: Eugenie Bouchard's brutal start to 'new chapter'
Coco Gauff endorsers, like New Balance, are benefiting from her rising stock
Tennis news: Eugenie Bouchard's brutal start to 'new chapter'
Genie Bouchard Discusses Social Media Scrutiny, Signing New Balance Deal
